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Communications Reference Resources

Biography Reference Bank Description: Includes biographical profiles, feature articles, interviews, essays, book reviews, performance reviews, speeches, or obituaries from a large range of biography reference works.	linked to full text indexes/databases
Encyclopedia of Associations Description: Information on nonprofit membership organizations worldwide. It provides addresses and descriptions of professional societies, trade associations, labor unions, cultural and religious organizations, fan clubs, and other groups of all types.	all full text reference tools
Encyclopedia of Children, Adolescents and the Media Description: Entries describe the relationships between mass media and children's development. Includes issues involving technology, business, and video games.	all full text reference tools
Encyclopedia of Industrial and Organizational Psychology Description: Focuses on the study of the behavior of people in the workplace.	all full text reference tools
Encyclopedia of Major Marketing Campaigns Description: This encyclopedia provides an in-depth look at major marketing campaigns in the 20th and 21st centuries. Each marketing campaign is described in terms of overview,historical context, target market, competition, marketing strategy, and outcome.	all full text reference tools
Encyclopedia of Political Communication Description: Theories behind political speeches, televised advertising, posters, debates ,websites and other means of political within the context current and past events.	all full text reference tools
Encyclopedia of Rhetoric Description: A comprehensive work containg articles on rhetoric from an historical, philosphical and literary perspectives. Includes topics on public speaking and performance.	all full text reference tools
Films on Demand Description: Digital Education streaming video	streaming media streaming media
Gale Directory of Publications and Broadcast Media Description: Guide to publications and broadcasting stations including newspapers, magazines, journals, radio stations, television stations, and cable systems.	all full text reference tools
Gallup Brain Description: The Gallup Brain is a searchable, living record of more than 60 years of public opinion.	indexes/databases indexes/databases
Medicine, Health, and Bioethics: Essential Primary Sources Description: Media related to health and biology social issues from the 19th century up to the present. (19th, 20th and 21st centuries.)	all full text reference tools
Oxford Encyclopedia of Rhetoric Description: A comprehensive work containg articles on rhetoric from an historical, philosphical and literary perspectives. Includes topics on public speaking and performance.	all full text reference tools
Oxford Reference Online Premium Collection Description: Includes dictionary, thesaurus, encyclopedia and quotation sources. Search multiple books simultaneously or search an individual title or chosen subject.	reference tools reference tools
Reference Universe Description: An electronic index to content contained in the library's print and electronic reference titles. Search Reference Universe to find out which titles contain information on your topic.	linked to full text reference tools
Schirmer Encyclopedia of Film Description: A comprehensive encyclopedia of film and film studies. Includes career profiles.	all full text reference tools
SRDS: Standard Rate and Data Service Description: Advertising information resource. RWU subscription includes Radio, TV & Cable, Consumer Magazines and Business Publications.	indexes/databases indexes/databases